Facebook’s 15-second video ads Comming on your News Feed soon.

Facebook will allow more advertisers to run video ads on its website, provided the world’s No 1 social network deem them to be of high-enough quality.

 Facebook and social media rivals like Twitter are increasingly trying to grab a slice of lucrative TV-marketing budgets as they try to sustain rapid growth. That advertisement market is considered crucial to supporting Facebook’s growing market valuation and poses a potential long-term threat to traditional TV networks.

 Facebook has moved cautiously to avoid annoying users. Other Social media platforms like Twitter are typically careful not to clutter up their users’ pages with unwanted material.
 The 15-second video ads, which appear in your newsfeeds and will play itself with muted sound, & available to a selected number of marketers in the next few months, Facebook posted on their official blog on Thursday.They test their first video ads with a single advertiser in December. Facebook said that video ads facility will be available only to a limited group of advertisers.

 The price that marketers pay to run a video ad on Facebook will be considered by the size of the user as measured by measurement firm Nielsen, Facebook added. Marketers can choose specific times of day for their spots and will be able to target ads according to age and gender.

 Facebook said they will review the creative quality of any video spots that appear on its website, like watchability, meaningfulness and emotional resonance.Such reviews will be done with video analytics firm Ace Metrix.Facebook is taking this step in order to maintain high-quality ads on Facebook and to help advertisers understand what’s working to maximize their return on investment.